Basics of Marketing Management, 4/e

Basics of Marketing Management, 4/e

Authors : R B Rudani

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About the Author

R B Rudani :- BBA, DCS, M.Com.(Mgmt.), Ph.D.(Mgmt) Junagadh (Gujarat)
 

About the Book

Reprint with Corrections 2014

For Students of BBA, B.Com, MBA, MBM, M.Com, and other Undergraduate ,Postgraduate, Diploma and Technical Courses of different Indian Universities

 

Table of Content

1. Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography