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About the Author
K.K. Ramachandran :-
He is an educator and administrator par-excellence. He has postgraduate degrees in Commerce, Management and International Business with an MPhil and a PhD in Marketing Management. He is currently the Director of G R D Institute of Management, School of Commerce and International Business and the Vice Principal of Dr G R Damodaran College of Science (an autonomous institution affiliated to Bharathiar University). Dr Ramachandran has specialised in Marketing Strategies Digital Marketing and Branding. He has published articles in leading national dailies and international journals and presented papers at conferences across the globe. He is on the Board of Studies and Academic Councils of several institutions. He has also created innovative forums which are the first of their kind in the country.
M. Krishna Kumar :-
He is a postgraduate in English Literature, Communicative English and History, and an MPhil in American Literature. He has more than three decades of teaching experience in a number of top institutions in the country. He has authored various books on English. Professor Krishna Kumar is an advisor to educational institutions, trains students for TOFEL and counsels students on their careers.
K.K. Karthick :-
He is currently Director HR of Decatrend Technologies, Chennai. He has postgraduate degrees - MBA, MHRM, MS in Education, an MPhil in Entrepreneurship and PhD in Management. He has specialised in Organisational Behaviour and is the author of two books. He organises periodic workshops on personality development and is on the Visiting Faculty of many Business Schools.
K.K. Lakshmi :-
She is currently the Dean of PMR College, Chennai. She has done her MA in English, MS in Education, MBA and MPhil in Communicative English. She has over tow decades of experience in education-administration and has published important articles in reputed journals in India.
About the Book
Business Communication covers concept of communication, its elements and the various devices and modes of communication such as business correspondence, non-verbal communication, essay writing, speech and Management Information Systems. An important feature of the book is the fact that it deals not only with written communication but also with spoken communication including telephone etiquette and speeches within an organisation. This book is a must for all those who are involved in business or who are aspiring to move up the corporate ladder, it is a comprehensive guide to communication skills for corporate executives and business professionals. The book will be enormously useful to students of commerce, management, international business and sciences as the authors have taken into consideration the fact that +2 students entering a degree course as well as graduates from science disciplines would not have been introduced to the concepts of communications and the book does that in an effective manner. This book explains the principles of communication and correspondence in simple language and provides models of written communication with explanations, where necessary.
1. What is Communication?, 2. Th e Need for Business Correspondence and its Importance, 3. Th e Characteristics of a Business Letter, 4. The Organisation, Structure and Layout of a Letter, 5. Enquries and Replies, Offers and Quotations Introduction, 6. Orders and Despatch, 7. Credit and Status Enquiries, 8. Complaints, Claims and Adjustments, 9. Collection Letters, 10. Sales Letters, 11. Circulars (Circular Letters), Notices and Memos, 12 Banking Correspondence, 13. Life Insurance (Assurance) Correspondence, 14. General Insurance (Fire Insurance), 15. General Insurance (Marine Insurance), 16. Agency Correspondence, 17. Correspondence of a Company Secretary (Letters to Directors, Shareholders, Registrar, Public, Meeting Notices, Agenda and Minutes), 18. Report Writing, 19. Miscellaneous Correspondence and Communication (Writing Applications, Letters to the Editor and Essays), 20. Personality, Public Speaking, Use of Audio-Visual Aids and Telephone Etiquette, 21. MIS (Management Information System)