Business Policy and Strategic Management, 1/e

Business Policy and Strategic Management, 1/e

Authors : A. Sharmila, M. Marutha Durai, J. Poornima & Dr. S. Senthilkumar

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About the Author

A. Sharmila :- MBA Assistant Professor

M. Marutha Durai :- MBA Assistant Professor

J. Poornima :- MBA, M.Phil. Assistant Professor

Dr. S. Senthilkumar :- MBA, M.Phil., M.Com., MS, Ph.D. Professor
 

About the Book

(For Undergraduate and Postgraduate Students of Management and Commerce of All Leading Indian Universities)

This book is crafted with four objectives in mind:
1. To fully engage students in the task of learning what every aspiring manager needs to know about the theory and practice of strategic management.
2. To provide an attractive set of contemporary cases that involve headline strategic issues and that give students ample opportunities to apply what they read in the chapters.
3. To complement the use of a business strategy simulation.
4. To simplify the task of demonstrating student learning through course-embedded assessment.

 

Table of Content

1. Business Policy 1 – 15 2. Strategy And Strategic Management 16 – 42 3. Competitive Advantage And Strategies 43 – 70 4. Business Environment 71 – 101 5. Strategic Planning 102 – 120 6. The Strategy Hierarchy Or Level Of Strategy 121 – 235 7. Stakeholder, Corporate Governance And Csr, Leader 236 – 270 8. Strategic Change, Decision Making And Formulation 271 – 315 9. Strategic Control And Evaluation 316 – 343 10. Strategy Implementation 344 – 406