Authors : A. Sharmila, M. Marutha Durai, J. Poornima & Dr. S. Senthilkumar
(For Undergraduate and Postgraduate Students of Management and Commerce of All Leading Indian Universities)
This book is crafted with four objectives in mind:
1. To fully engage students in the task of learning what every aspiring manager needs to know about the theory and practice of strategic management.
2. To provide an attractive set of contemporary cases that involve headline strategic issues and that give students ample opportunities to apply what they read in the chapters.
3. To complement the use of a business strategy simulation.
4. To simplify the task of demonstrating student learning through course-embedded assessment.
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