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About the Author
P K Mishra :- P K Mishra—is Director, C.R. Institute of Management and Dean, Faculty of Management Studies and Proctor, Barkatullah University, Bhopal. He is also a guest lectrure, resource person and expert panel member of various universities and institutions and is a research consultant in international business, institutional financing and education.Sukul Lomash :- Sukul Lomash, is currently Additional General Manager, BHEL, Bhopal. He completed his B Tech from MACT, Bhopal, M Tech (Material Science) from Bhopal University, Bhopal, and MBA from Barkatullah University, Bhopal. He has over 15 years teaching experience with Barkatullah University and IGNOU.
About the Book
This book focuses on conceptual understanding of processes and articulation of strategies. A hallmark feature of this text is its emphasis on issues of the real business world. Up-to-date, and well researched, this book includes many case studies, numerous exhibits or boxed highlights and review questions.
Table of Content
1. Business Planning and Strategic Management, 2. Strategic Management Processes, 3. Defining Vision and Mission of a Company, 4. Environment Scanning and Analysis, 5. Analysis of Industry, 6. Study and Evaluation of Multinational Environment, 7. Forecasting the Business Environment, 8. Internal Analysis of Company Profile, 9. Long-term Objectives and Grand Strategies, 10. Analysis of Strategies and Choice, 11. Operationalizing and Implementing Strategies, 12. Integration of Structure, Leadership and Culture for Institutionalizing Strategy, 13. Guiding, Evaluating and Controlling Strategies, 14. Guide to Case Analysis, 15. Case Studies