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About the Book
In this changing environment, instead of just developing managers, executives and exporters, we need to develop them to become good competitors. This book provides a simple, verbiage - free and, above all, holistic compendium of principles and concepts pertaining to one of the most important areas of modern Business Management. This textbook will be helpful to all everyone whether you are a student, entrepreneur, exporter, importer or marketers.
1. Why Export, 2. What is Exporting, 3. Trends in India´s Foreign Trade, 4. Institutional Framework and Export Promotion Measures in India, 5. Export Promotion Measures, 6. Profile of the European Union, 7. International Economic Organisations, 8. Commercial Relations and Trade Agreements, 9. Organising Export, 10. Starting an Export Business, 11. Export Strategy and Export Marketing Plan, 12. Locating the Prospective Buyers, 13. Export Marketing Mix, 14. Marketing Channels, 15. Marketing Communication Mix, 16. Locating and Selecting Overseas Agents, 17. Organising Sales Promotion Tips, 18. Sending Export Samples to Prospective Buyers, 19. Export Terms of Payment, 20. Export Costing and Pricing, 21. Processing an Export Order, 22. Labelling, Packaging, Packing and Marking of Export Consignments, 23. Quality Control and Pre-Shipment Inspection, 24. Central Excise Clearance of Goods for Export, 25. Transportation and Shipment of Goods for Export, 26. Marine and Air Cargo Insurance, 27. IS/ISO 9000 and New ISO 14000 Series, International Standards for Quality Scheme, 28. General System of Preference (GSP), Scheme k Certificate of Origin, 29. Export Documentation Framework, 30. Foreign Exchange Control Regulations for Export, 31. Arranging Finance for Export k Pre-shipment and Post-shipment, 32. The Role of the Export Credit Guarantee, Corporation of India, 33. Export Import Bank of India (EXIM Bank)