MANAGEMENT PRINCIPLES AND APPLICATIONS: (FOR B.COM, SEM.-3, DELHI UNIVERSITY, AS PER CBCS)

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Authors : J P Mahajan, Deepika Dewan & Anupama Mahajan

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About the Author

J P Mahajan :-
He served for about four decades as the faculty member of Kirori Mal College, University of Delhi. He is also the author of renowned books like Managing Human Resources and Management Principles and Applications published by Vikas.


Deepika Dewan :-
She is currently working as an Assistant Professor of Commerce at Bharati College, University of Delhi. Key areas of her interest are Finance, Marketing, Management and Economics. During her teaching career spanning over six years, she has authored chapters for ILLL and e-pg pathshala, presented papers at national seminars, and published articles in journals of repute.


Anupama Mahajan :-
She is Associate Professor of Commerce at Bharati College, University of Delhi, has been into the teaching profession for the past eighteen years. Key areas of her interest are Marketing Ethics, Business Ethics, Management and Advertising. She has presented papers at international conferences and published articles in journals of repute. She has published books on Marketing Management and Human Resource Management.
 

About the Book

 
Management Principles and Applications is a curriculum-driven text designed to cater to the examination-and- knowledge needs of students. The book presents principles of management and explains their applications at the workplace for business advantage.
 

Key Features

• Incorporates latest ideas to develop business acumen in students and sharpen their problem solving skills.
• Emphasises on competency-based study aids — such as Learning Objectives, Flow Charts, Boxes and Tables, and Figures — to provide intensive coverage of general and contemporary management topics.
• Provides Case Studies to highlight the practical side of management
 

Table of Content

• Fundamentals of Management • Evolution of Management Thought • Contemporary Management Thought • Trends and Challenges of Management in Global Scenario • Strategic Planning • Environment Analysis and Diagnosis • Decision Making • Fundamentals of Organising • Delegation and Decentralisation of Authority • Types of Organisational Structures • Fundamentals of Staffing • Motivation • Leadership • Communication • Fundamentals of Controlling • Techniques of Controlling