Managerial Economics: Analysis of Managerial Decision Making, 9/e

Managerial Economics: Analysis of Managerial Decision Making, 9/e

Authors : H L Ahuja

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About the Author

H L Ahuja :-
A distinguished academician, is a distinction holder in MA Economics. He was the recipient of McConnel Levin prize from Punjab University for his paper "Investment Criteria in Development Planning". He continued his academic pursuit and received his doctorate from Delhi University in 1982 for his thesis ';Development Strategy for a Labour Surplus Economy'.
An eminent professor, Dr Ahuja has taught Advanced Economic Theory (Micro and Macro), Development Economics and Problems of Indian Economy to postgraduate students at the Kurukshetra University. He subsequently taught at Zakir Husain Delhi College, Delhi University, where he taught Micro and Macro Economic Theories, Development Policy and Indian Economy. He was a member of the Academic Council of Delhi University for a period of five years (1987-92). A prolific writer, Dr Ahuja has more than a dozen books to his credit.

About the Book

Widely acknowledged, this popular and detailed text is a comprehensive treatise on Managerial Economics - both micro and macro-economic aspects. This text ensures a thorough understanding of core concepts before advancing to provide an expanded treatment of topics. It explains the economic environment and the impact on managerial decisions regarding price & output determination in different market structures followed by an account of the behaviour of individuals under conditions of uncertainty.


• Recent data of Balance of Payments
• Up-to-date explanation of the changes in GDS and GDCF and valued added method to measure national income in India by CSO
• Contemporary discussion on the role of Government borrowing for financing economic development and the concept of fiscal deficit

Table of Content

Part-I: Managerial Economics: Nature, Scope and Optimisation Techniques
• The Nature and Scope of Managerial Economics • Basic Model of the Firm and Role of Profits • Optimisation: Concepts and Techniques • Marginal and Incremental Analysis 

Part-II: Demand Analysis and Theory of Consumer's Choice
• Demand and Demand Function • Elasticity of Demand • Consumer's Behaviour: Cardinal Utility Analysis • Indifference Curve Analysis of Demand • Revealed Preference Theory of Demand • Demand Estimation • Demand Forecasting

Part-III: Theory of Production and Cost Analysis
• The Theory of Production: Returns to a Variable Factor • Production Function with Two Variable Inputs • Optimum Input Combination • Cost Analysis • Break-Even Analysis (Cost-Volume Profit Analysis) • Linear Programming • Supply and its Elasticity

Part-IV: Pricing and Output Decisions in Various Market Structures
• Market Structures and Price and Output Determination Under Perfect Competition • Pricing and Output Decisions under Monopoly • Pricing and Output Decisions under Monopolistic Competition • Price and Output Determination under Oligopoly • Non-Price Competition: Advertising Expenditure • Government Policies Towards Monopoly and Competition

Part-V: Pricing Practices and Strategies, Managerial and Behavioural Models of The Firm
• Cost-Plus (or Mark-up) Pricing • Price Discrimination • Pricing of Multiple Products • Transfer Pricing • Pricing in Non-Profit Enterprises, Ramsey Pricing and Peak-Load Pricing • Sales Maximisation Model of Oligopoly Firm • Managerial Theories of the Firm: Marris and Williamson's Models • Behavioural Model of the Firm (Satisficing Theory of the Firm) • Theory of Games and Strategic Behaviour

Part-VI: Capital Budgeting and Decision Making Under Risk and Uncertainty
• Capital Budgeting: Long-term Investment Analysis • Cost of Capital • Decision Making Under Risk and Uncertainty • Decision Making Under Risk and Uncertainty (Continued)

Part-VII: Macroeconomics for Management
• Macroeconomics: Issues and Concepts • Macroeconomic Aggregates: Aggregate Consumption, Gross Domestic Saving and Capital Formation • National Income Aggregates (GDP & GNP) and their Measurement • Determination of National Income: Keynes's Two Sector Basic Model • Determination of National Income with Government and Foreign Trade: Three Sector and Four Sector Models • Consumption and Investment Demand • Money Supply, Money Demand and Money Market Equilibrium • The IS-LM Curve Model (Synthesis of Monetary and Real Factors) • Aggregate Demand and Aggregate Supply: Flexible Price Model • International Economic Linkages and Mundell-Fleming Model • Inflation: Nature and Causes • Analysis of Business Cycles • Economic Stabilisation: Fiscal Policy • Economic Stabilisation: Monetary Policy • Monetary Policy and Economic Growth with Special Reference to India • Role of Fiscal Policy in Economic Development: Taxation • Role of Fiscal Policy: Government Borrowing for Financing Development