Managerial Economics (GBTU), 1/e

Managerial Economics (GBTU), 1/e

Authors : D N Dwivedi

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About the Author

D N Dwivedi :-
He obtained his M.Com., M.A. and Ph.D degrees from Banaras Hindu University and joined Ramjas College, University of Delhi, as a Lecturer in Economics in the year 1969. He retired from Ramjas College as Reader in August 2004. After his retirement, he joined Maharaja Agrasen Institute of Management Studies (MAIMS), Delhi, where he worked as Professor of Economics till January 2016.

About the Book

This book provides a complete and comprehensive coverage of the managerial economics syllabus of Gautam Buddh Technical University. It includes both, the basic microeconomics theories and some important aspects of macroeconomics including inflation, growth and business cycles. The subject matter is presented in a precise and lucid manner. Economic laws and theories have been explained and illustrated by applying graphical and algebraic tools of analysis and also illustrated with appropriate real life examples. Review questions have been provided at the end of each chapter for students to test their own understanding of managerial economics.


    Managerial Economics—Nature and Scope
  • Basics of the Market System and Market Equilibrium
  • Analysis of Consumer Demand
  • Analysis of Market Demand and Demand Elasticities
  • Demand Forecasting
  • Theory of Production
  • Theory of Cost
  • Market Structure and Pricing Decisions
  • National Income: Concept and Measurement
  • Business Cycles and Stabilization
  • Inflation: Meaning, Theories and Control Measures
  • Appendix
  • Glossary
  • Question Bank

Key Features

  • Covers complete syllabi requirements of GBTU
  • Discusses concepts and theories in an effective and comprehensive manner
  • Comprises a detailed glossary
  • Includes review questions at the end of each chapter for practice