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About the Author
R S N Pillai :-
He was formerly Professor & Head of the Department (Commerce), Anna College, Aramboly (Kanyakumari). He is well-known for his contributions to education. He has to his credit the authorship of several books which include Fundamentals of Advanced Accounting Vol - I & II , Practical Accounting Vol - I & II, Practical Statistics, Management Accounting, Cost Accounting, modern Commercial Correspondence, Principles and Practices of Management, Office Management, Marketing Management to name few.
An accounting educator has made several academic contributions in the field of accounting. She has to her credit co-authorship of several books.
About the Book
• Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.
•; A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.
Table of Content
Part-1: Fundamentals Of Marketing Part-2: Developing Marketing Strategy Part-3: Understanding Consumer Behaviours Part-4: Managing Products Part-5: Communications Decisions Part-6: Managing Sales Forces Part-7: Management Of Physical Distribution Part-8: Managing Marketing Of Services Part-9: Recent Trends In Marketing