MARKETING MANAGEMENT: (FOR DELHI UNIVERSITY B.COM, SEM.-6)

MARKETING MANAGEMENT: <Span Class="Subtitlevalue">(FOR DELHI UNIVERSITY B.COM, SEM.-6) </Span>

Authors : J P Mahajan & Anupama Mahajan

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About the Author

J P Mahajan :-
He served for about four decades as the faculty member of Kirori Mal College, University of Delhi. He is also the author of renowned books like Managing Human Resources and Management Principles and Applications published by Vikas.


Anupama Mahajan :-
She is Associate Professor of Commerce at Bharati College, University of Delhi, has been into the teaching profession for the past eighteen years. Key areas of her interest are Marketing Ethics, Business Ethics, Management and Advertising. She has presented papers at international conferences and published articles in journals of repute. She has published books on Marketing Management and Human Resource Management.
 

About the Book

 
Marketing Management is a curriculum-driven text. It is designed to cater to the knowledge-and examination needs of B.Com. students of Semester VI of the University of Delhi.
 

Contents

 
• Introduction to Marketing • Marketing Mix • Marketing Environment • Consumer Behaviour • Market Segmentation, Targeting and Positioning • Products Decisions • Pricing • Channels of Distribution and Distribution Logistics • Wholesaling and Retailing • Promotion • Tools of Promotion
 

Key Features

 
• Provides exhaustive coverage of all topics in the syllabus
• Makes productive use of study aids such as Flow Charts, Tables, Boxes, Illustrations and Snapshots to reinforce learning and help students acquire greater conceptual clarity
• Incorporates Review Questions, University Examination Questions and Projects