Services Marketing and Management, 2/e

Services Marketing and Management, 2/e

Authors : B Balaji

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About the Author

B Balaji :- B.E., MBA, M.Phil, Diploma in Training & Development, Ph.D., UGC-NET, Professor in Management and Incharge, Research centre, Acharya Institute of Management and Sciences, Bangalore. (Formely, Sr. Manager -Administration Pan Clothing & Consolidated Company Ltd.

About the Book

• The text of this book copmprises many distinguishing features: Chapters progress in a logical manner, Lucid Language, Exhaustive tables that provide a quick summary of details, Exhaustive figures that, besides providing a visual treat, enable the reader to understand the relationships better, Self - Contained sections that highlight the nuances of each topic.

• Resourceful definitions throughout the chapters, Question Bank comprising short and essay -type questions that test basic theory and interrelationships, Exercises Corners that stimulate creative thinking, a zest for field research and application skills.


Table of Content

Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |