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About the Author
A Nag :- Dr A Nag has a rich blend of experience both in academics and industry. A PhD in Economics from Jadavpur University, Kolkata, Dr Nag started his career as Research Officer, International Institute of Population Studies (IIPS), Mumbai. He later became Assistant Professor, BITS, Pilani and then Associate Professor, XLRI, Jamshedpur.
From XLRI, Dr Nag moved to the industry and joined MMTC as Economic Advisor (Metals) and then moved to line functions—first as GM and later Chief General Manager, Metals Divisions. Subsequently, he left MMTC and joined the private sector as full-time Advisor (Commercial), Hindalco Industries ( Copper Unit). He was later, Director, Nihon Ispat Pvt. Ltd. Dr Nag returned to full-time academics as Senior Professor, Strategy Area, IMM, New Delhi and later served as Director (Research and Consultancy) in the same Institute. He also taught as Visiting Faculty at IIFT, IIT (Delhi) and Western International University, USA. Dr Nag is currently a strategy consultant and teaches strategic management, strategic marketing and international business strategy in various institutes.
A prolific writer, Dr Nag has contributed many papers and articles in national and international journals and has a number of books on management, marketing and strategy to his credit.
About the Book
"In today’s world, ‘change’ is the only ‘constant’ factor. In the last few decades, there has been a radical change in how organizations function. To survive in this highly volatile environment, companies need a long-term strategic vision and thinking. In light of this, ‘strategic management’ has become a significant topic and is taught as the core subject in MBA/PGDM programmes in Indian universities and business schools. This is a book written in the context of the Indian business environment but with a global orientation. It is comprehensive and contemporary in its approach.
PART I: UNDERSTANDING STRATEGIC MANAGEMENT PROCESS, 1.Understanding Corporate Strategy, 2.Strategic Management Process, 3.Corporate Strategy and Corporate Governance, PART II: COMPANY MISSION, COMPETENCES AND THE ENVIRONMENT, 4.Corporate Mission, Objectives and Responsibility, 5.Internal Competences and Resources, 6.External Environmental Factors, PART III: STRATEGY ANALYSIS AND ALTERNATIVES, 7.Stability Strategies, 8.Strategies for Managing Change, 9.Expansion Strategies, PART IV: COMPETITIVE ANALYSIS, STRATEGY SELECTION AND ACTIVATION PROCESS, 10.Industry and Competition Analysis, 11.Selection and Activation of Strategy, PART V: IMPLEMENTATION OF STRATEGY, 12.Implementation: Structures and Systems, 13.Implementation: Functional and Operational, 14.Implementation: Behavioural and Values, PART VI: EVALUATION OF CORPORATE STRATEGY, 15.Strategy Evaluation and Control, PART VII: CASE METHOD IN STRATEGIC MANAGEMENT, A. Guide to Case Method/Study, B.Long/Complete Cases, C.Short Cases/Exercises