Strategic Management, 1/e

Strategic Management, 1/e

Authors : J S Chandan & Nitish K. Sengupta

  • ISBN
  • Pages
  • Binding
  • Language
  • Imprint
  • List Price
Buy e-book online :
 

Save 25%, Apply coupon code 46851818FD52 during checkout

 

About the Author

J S Chandan :- J S Chandan is currently Professor of Management at Medgar Evers College, City University of New York. He previously taught at New York Institute of Technology and at Baruch College of the City University of New York in the areas of management, statistics and quantitative methods. Dr Chandan holds a doctorate from Delhi University, Faculty of Management Studies. With a teaching career spanning over four decades, he has authored many textbooks and has published many articles in professional journals.

Nitish K. Sengupta :-
He is a renowned bureaucrat, politician and academician. An alumnus of Presidency College and University of Calcutta, he completed his PhD in Management from Delhi University. As India's revenue secretary and while holding other posts, Sengupta played a critical role in revitalization of India's capital markets in the 1980s. He has represented India at various UN bodies and was elected chairman of the UN Commission on Transnational Corporations. In 1996 he was elected to the 13th Lok Sabha. Currently, he is Chairman, Board for Reconstruction of Public Sector Enterprises, New Delhi. Sengupta has been a regular columnist in leading dailies, and is the author of 20 books, including several related to management. Some of his well-known books are Unshackling of Indian Industry, Government and Business, Changing Pattern of Corporate Management, Life and Times of Dr. Bidhan Roy and Bengal Divided.
 

About the Book

STRATEGIC MANAGEMENT is a book that succinctly captures the nuances of leveraging strategy in the management of corporations and businesses. Tailor-made for students majoring in business and commerce at the undergraduate as well as postgraduate levels, it will equip them with skills in strategic thinking that encompass strategy formulation, implementation and evaluation. Furthermore, the book includes the most recent developments and trends in strategic management and will help the students to apply this knowledge to become effective managers and leaders.
 

Contents

  • Chapter 1: Strategic Management: An Overview
  • Chapter 2: Vision, Mission, Goals and Objectives
  • Chapter 3: Assessment of External Environment
  • Chapter 4: Assessment of Internal Environment
  • Chapter 5: Corporate-level Strategies
  • Chapter 6: Business-level Strategies
  • Chapter 7: Functional Strategies
  • Chapter 8: International Strategy
  • Chapter 9: Strategy Implementation: Organizational Design and Structure
  • Chapter 10: Leadership and Organizational Structure
  • Chapter 11: Strategic Evaluation and Control
  • Chapter 12: Sundries
  • Chapter 13: Some Concluding Remarks
  • Chapter 14: Preparing a Case Analysis
 

Key Features

• Structured and lucid presentation of content • Includes the latest research outcomes in strategic management theory and practice • Contains a separate chapter on preparing a case analysis • A short opening case, closing case, ‘strategic spotlight’ and ‘a great decision’ in every chapter • Objective as well as subjective exercises at the end of each chapter
 

Salient Features

  • Structured and lucid presentation of content
  • Includes the latest research outcomes in strategic management theory and practice
  • Contains a separate chapter on preparing a case analysis
  • A short opening case, closing case, ‘strategic spotlight’ and ‘a great decision’ in every chapter
  • Objective as well as subjective exercises at the end of each chapter