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About the Author
Dr. C B Gupta :-
He has taught B.Com. (Hons.) M.Com., MBA, CA and other courses for forty-one years at Shri Ram College of Commerce, University of Delhi and several business schools in NCR. He has also conducted workshops in Business Studies for teachers in reputed schools such as St. Columba's, DPS, Vasant Valley, New Era. He has written forty books in different areas of commerce and management. He has won several awards and prizes for his academic contributions. He is associated with the management of several institutions. He has undertaken post-doctoral research projects. He has presented papers in several national and international conferences. Dr. C.B. Gupta is member of All India Management Association.
About the Book
This well-written book presents a comprehensive, up-to-date and clear exposition of the concepts of strategic management in an easy-to-understand language. The text is divided into eighteen chapters under six parts. Part I explains nature, evolution and process of strategic management. In Part II, vision, mission, business definition, business model and other components of strategic Intent are described in detail. Part III contains strategy formulation at both corporate and business levels. SWOT analysis and strategic choice are the major contents of this part. In Part IV, issues in strategy implementation are discussed. Strategy evalution and control are explained in Part V. Strategic issues in international business, E-business, technology and innovation, organisational change, small business, family business and non-profit organisation are discussed in Part VI
Gives chapter outline to indicate the topics covered in each chapter.
Provides diagrams and tables to illustrate the text.
Includes examples from Indian organisations.
Incorporates chapter-end summary for quick recapitulation.
Gives test questions culled from MBA, M.Com and BBA examinations
Includes case studies at the end of every chapter.
This textbook is designed for the students of MBA and M.Com. Besides, it will also
be useful to the students of MHROD, MIB and MBE. Students of postgraduate
diploma in global business operations, chartered accountancy and BBA will also find this book useful.
Table of Content
PART - I
CONCEPTUAL FRAMEWORK PART - II
STRATEGIC INTENT PART - III
STRATEGY FORMULATION PART - IV
STRATEGY IMPLEMENTATION PART - V
STRATEGY EVALUATION AND CONTROL PART - VI
STRATEGIC MANAGEMENT IN SPECIFIED AREAS